At WonderCon, he pledged that only the folks in the room would get a sneak peek at the aliens and further images of the creatures wouldn't be spoiled in the trailers, TV spots, and other press materials. ![]() With Cowboys & Aliens, it looks like he's getting some leeway to control that publicity. He's seen how it's been done in the past and is clearly trying to come up with new ways to market his movies to fans. ![]() Jon Favreau is trying to reinvent the publicity machine.
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